Living in Hollywood during the CD digital craze was amazing! The music industry sold us all on how the music would sound better, and would last forever. It all happened so fast. No one questioned it.
Eddie Van Halen, who was a friend at the time, told me: “The day they came out with the digital process CS, was the day they ruined Rock n' Roll”!
It didn't hit me until later on in life. What he meant was that the digital format took the human (feel, emotion) out of the art. It squeezed and compressed the life out!
Why? It was all about the bottom-line for the music industry.
Relating this to sales is interesting. I'm currently selling real estate and notice how many agents try putting or negotiating deals together through fax, emailing, texting buyers and sellers.
How impersonal! The human voice which is analog has a much better chance of connecting and communicating when there is real life behind the message.
I guess just like the music industry, if we can make everything more efficient for people, will follow sooner or later right? Robotic?